BP Contact Us | Red Fan Communications

Brand positioning is no nice-to-have, it’s a must-have.

A business wide effort that dictates everything from marketing communications and go-to-market, to sales messaging and executive positioning. Our approach is grounded in quantitative research, stakeholder alignment and broader business strategy to ensure every brand we work with maximizes the value of its communications.

The PROBLEMS we SOLVE:

Customers just don’t understand what we do or why they should choose us.
I hear a different story and messages every time we talk about ourselves.
I’m growing and need to reach a new set of investors, partners & customers.
I’ve got to cut through the noise in a crowded, complex market.

We found in Red Fan exactly what we needed from our PR firm: A true partner. Our company is in an extremely exciting growth phase, and the financial and regulatory industries we serve are evolving daily. We sought an agency that not only understands the space, but thinks strategically about how to break through the noisy news landscape. Whether collaborating on communications during our private equity acquisition, brainstorming fresh ways to position our brand or determining the right stories to share with media, I can always trust that Red Fan is looking for creative ways to boost our reputation and introduce new ideas to our marketing and communications teams. Most importantly, I know they have my back.

- Jennifer Werner, CMO, CSI

We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.

- Lori Peters, VP of Marketing, Versatile