--- title: Zero-Click Guide | Red Fan Communications description: Ready to see how your brand currently shows up in AI search results? Red Fan Communications is a strategic B2B Public Relations firm supporting brands, executives and marketing leaders in more than a dozen technology and SaaS. image: https://info.redfancommunications.com/hubfs/ChatGPT%20Image%20Jul%205%2c%202025%2c%2004_19_12%20PM.png --- [We’re hiring! Explore career opportunities at Red Fan Communications.](https://www.redfancommunications.com/careers/) [![redfan_logo](https://info.redfancommunications.com/hs-fs/hubfs/redfan_logo.png?width=220&height=92&name=redfan_logo.png "redfan_logo")](http://redfancommunications.com) [![Red-Fan-Communications-logo](https://info.redfancommunications.com/hs-fs/hubfs/raw_assets/public/Redfancommunications_October2020/images/redfan-logo_on_transparent_background.png?width=2826&height=1181&name=redfan-logo_on_transparent_background.png "Red-Fan-Communications-logo")](http://redfancommunications.com) - [Contact Us](https://redfancommunications-1.hubspotpagebuilder.net/contact-us) - [About Us](https://redfancommunications-1.hubspotpagebuilder.net/about-us) - [Home](https://redfancommunications-1.hubspotpagebuilder.net) - [work](https://www.redfancommunications.com/work/) - [Our work](https://www.redfancommunications.com/work/) - [how we work](https://www.redfancommunications.com/how-we-work/) - [Industries](https://www.redfancommunications.com/industries/) - [Non-profit work](https://www.redfancommunications.com/non-profit-work/) - [testimonials](https://www.redfancommunications.com/work/testimonials/) - [About](https://www.redfancommunications.com/about/) - [Team](https://www.redfancommunications.com/team/) - [Our team](https://www.redfancommunications.com/team/) - [join our team](https://www.redfancommunications.com/careers/) - [Services](https://www.redfancommunications.com/services/) - [Executive Consulting](https://www.redfancommunications.com/services/corporate-communications/) - [Crisis Planning and Response](https://www.redfancommunications.com/services/crisis-communications/) - [IPO & Merger/Funding](https://www.redfancommunications.com/services/vc-program/) - [Executive Positioning & Thought Leadership](https://www.redfancommunications.com/services/thought-leadership/) - [Brand Positioning and Messaging](https://www.redfancommunications.com/brand-positioning-and-messaging/) - [Strategic communication](https://www.redfancommunications.com/content-marketing-strategy/) - [Resources](https://www.redfancommunications.com/blog/) # Beyond Findable: A Guide to Becoming Memorable in the Zero-Click Era ### A Seismic Shift and Opportunity The marketing playbook that B2B companies have relied on is quickly becoming obsolete. Since Google introduced AI-generated summaries, zero-click searches have become the default behavior, sending click-through rates spiraling down as much as 50% in some categories. In this guide, you'll learn how AI is disrupting the world of B2B marketing and what your business can do to take advantage of the evolving infrastructure. You'll also learn about the Five Pillars of Memorable B2B Marketing and how to use them to create a comprehensive approach and blunt the impact of plummeting clicks and rising AI.   ### The benefits of partnering with  Red Fan in the age of Zero-Click - Increased brand visibility and credibility - Improved market positioning - Enhanced reputation - Reach your target audience effectively  The bottom line: The question isn't whether AI search optimization matters—it's whether you'll be ahead of the curve or playing catch-up   ### Download your free copy today ![Untitled design (6)-1](https://info.redfancommunications.com/hubfs/Untitled%20design%20(6)-1.png "Untitled design (6)-1") ## CASE STUDIES [![CSI_2_](https://info.redfancommunications.com/hs-fs/hubfs/CSI_2_.png?width=1602&height=878&name=CSI_2_.png)](https://www.redfancommunications.com/case-study/texas-original-compassionate-cultivation/) ### [CSI](https://www.redfancommunications.com/case-study/texas-original-compassionate-cultivation/) [![Contact Us case study - Versatile](https://info.redfancommunications.com/hs-fs/hubfs/Contact%20Us%20case%20study%20-%20Versatile.jpg?width=370&height=278&name=Contact%20Us%20case%20study%20-%20Versatile.jpg)](https://www.redfancommunications.com/case-study/versatile/) ### [Versatile](https://www.redfancommunications.com/case-study/versatile/) [![Contact Us case study - Q2](https://info.redfancommunications.com/hs-fs/hubfs/Contact%20Us%20case%20study%20-%20Q2.jpg?width=370&height=278&name=Contact%20Us%20case%20study%20-%20Q2.jpg)](https://www.redfancommunications.com/case-study/q2/) ### [Q2](https://www.redfancommunications.com/case-study/q2/) [![Untitled design (69)](https://info.redfancommunications.com/hs-fs/hubfs/Untitled%20design%20(69).png?width=35001&height=10500&name=Untitled%20design%20(69).png "Untitled design (69)")](http://redfancommunications.com) Headquarters 200 E. 32nd Street, Austin, Texas 78705 512-551-9253 Locations Austin, TX San Diego, California Asheville, North Carolina Join Our Newsletter [![Screenshot 2025-10-02 at 4.01.54 PM](https://info.redfancommunications.com/hubfs/Screenshot%202025-10-02%20at%204.01.54%20PM.png "Screenshot 2025-10-02 at 4.01.54 PM")](https://info.redfancommunications.com/newsletter-sign-up?hsLang=en) Follow us on LinkedIn Follow us on Facebook Follow us on Twitter Follow us on Instagram © 2026 Red Fan Communications. 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