Beyond Findable: A Guide to Becoming Memorable in the Zero-Click Era

The marketing playbook that B2B companies have relied on is quickly becoming obsolete. Since Google introduced AI-generated summaries, zero-click searches have become the default behavior, sending click-through rates spiraling down as much as 50% in some categories.

In this guide, you'll learn how AI is disrupting the world of B2B marketing and what your business can do to take advantage of the evolving infrastructure.

You'll also learn about the Five Pillars of Memorable B2B Marketing and how to use them to create a comprehensive approach and blunt the impact of plummeting clicks and rising AI.

• Increased brand visibility and credibility
• Improved market positioning
• Enhanced reputation
• Reach your target audience effectively