Zero-Click Guide | Red Fan Communications

The marketing playbook that B2B companies have relied on is quickly becoming obsolete. Since Google introduced AI-generated summaries, zero-click searches have become the default behavior, sending click-through rates spiraling down as much as 50% in some categories.

In this guide, you'll learn how AI is disrupting the world of B2B marketing and what your business can do to take advantage of the evolving infrastructure.

You'll also learn about the Five Pillars of Memorable B2B Marketing and how to use them to create a comprehensive approach and blunt the impact of plummeting clicks and rising AI.

We found in Red Fan exactly what we needed from our PR firm: A true partner. Our company is in an extremely exciting growth phase, and the financial and regulatory industries we serve are evolving daily. We sought an agency that not only understands the space, but thinks strategically about how to break through the noisy news landscape. Whether collaborating on communications during our private equity acquisition, brainstorming fresh ways to position our brand or determining the right stories to share with media, I can always trust that Red Fan is looking for creative ways to boost our reputation and introduce new ideas to our marketing and communications teams. Most importantly, I know they have my back.

- Jennifer Werner, CMO, CSI

We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.

- Lori Peters, VP of Marketing, Versatile

Public Relations, because your brand reputation is foundational to your company’s long-term financial success.

Thought Leadership to showcase the experts who make your company an industry leader.

Brand Positioning and Messaging, the space your brand and products hold in the market and the minds of your customers.

Content Marketing and Strategy to achieve the outcomes and value you want: brand awareness and affinity, customer engagement, education and, ultimately, a purchase.