What happens when clicks fail?
The Search Landscape Has Shifted—Is Your Strategy Keeping Up?
You've probably noticed it too. Your team is doing everything "right"—optimizing keywords, building backlinks, creating content—but the needle isn't moving like it used to.
Here's why: AI has quickly stepped between your brand and your buyers.
More than half of Google searches now end without anyone clicking through to your website. In this short video, Kathleen explains how buyers are getting their answers directly from AI-generated summaries, and those summaries might not even mention your company.
The strategic opportunity: Companies adapting to this shift early are establishing competitive positioning that becomes increasingly difficult to replicate. This visual 90-day action plan provides the framework—download it now.
RESULTS
We found in Red Fan exactly what we needed from our PR firm: A true partner. Our company is in an extremely exciting growth phase, and the financial and regulatory industries we serve are evolving daily. We sought an agency that not only understands the space, but thinks strategically about how to break through the noisy news landscape. Whether collaborating on communications during our private equity acquisition, brainstorming fresh ways to position our brand or determining the right stories to share with media, I can always trust that Red Fan is looking for creative ways to boost our reputation and introduce new ideas to our marketing and communications teams. Most importantly, I know they have my back.
- Jennifer Werner, CMO, CSI
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Red Fan is a trusted partner to Q2. They act seamlessly as part of our extended executive team and it shows. I highly recommend Red Fan for any CEO that wants the right team by their side. From the months leading up to our IPO and beyond, we have maintained a strong level of confidence in our PR efforts as Red Fan works seamlessly alongside our internal IR, legal and marketing teams. Kathleen and her team act as part of our extended executive team, and it shows.
- Matt Flake, CEO, Q2 Holdings
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We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.
- Lori Peters, VP of Marketing, Versatile